Coming up with great content is a tough job. I’m not interested in blogging for the sake of getting a post out. I want the content on modacarta to be interesting to my followers. I know if I’m not excited about it they won’t be either.

Are fashion magazines dead?

I read most magazines digitally. It’s faster and easier. I can pull screen caps quickly to include in posts or for design references. But once is a while I enjoy the tactile experience of flipping pages. While traveling in Sicily I picked up the October issue of Elle Italia. I carried it around from city to city – all 450 pages of it!

The Campo dei Fiori editorial, by Alberto Zanoletti, jumped out at me and immediately I had the content for my next post. The patterns and colours reminded me of Japanese paper. It was easy to create a fall wardrobe for the dolls from this inspiration. Jackets, dresses, skirts and tops reflect the shapes of FW 2016.

I hope you enjoy these images and as always I would love to hear from you 🙂