An exciting time for me as I launch a fundraising campaign to support the OVARIAN BLITZERS ROAD HOCKEY TO CONQUER CANCER team from the Princess Margaret Cancer Center and also raise awareness of Ovarian Cancer for World Ovarian Cancer Day (May 8).

As a survivor of Endo-Ovarian Cancer it is important for me to give back and I do it in style!

All week I will be showing off teal style and supporting the team! This collaboration came about while I was going through cancer treatment under the care of the my doctor and friend Marcus Bernardini. Fashion and Road Hockey – who knew it could work!

See you back here tomorrow for all the details! Ciao!


Spring Likes


While recovering from surgery in March I had plenty time to relax and read fashion mags. The 2 trends I gravitated towards were corsettes and transparency.

I fell in love with Miu Miu’s 50s style bikinis. I loved the high waist and cut away details. The colours and patterns were also fresh and retro at the same time. Bravissima Miuccia!

On my wish list is the corsette jacket from La Perla. It is structured elegance! Although black would be the most long wearing colour it looks stunning in baby blue because you can really see the construction of the garment and the details.corset-jacket.jpg

What can I say about my love of transparency – it never ends! This season I love the patchwork and lace at Erdem as well as the fabric panels and toile at Louis Vuitton. Honourable mention goes to Sarah Burton at Alexander McQueen for fabric panels in orderly stripes.

I was so lucky to add this transparent jacket with flower embroidery to my wardrobe a couple of weeks ago. I was browsing the clearance rack at Top Shop when I came across this beauty.



I created 4 looks for the dolls for Spring.

On the left are 2 corsette and skirt sets inspired by Miu Miu. I also added some transparent cut-outs to the yellow print skirt.

On the right are 2 transparent skirts with similar tops. I wanted the attention to be placed on the skirts.

Black & White Study

This week’s inspiration came from a  number of different sources. Year of the Rooster had me thinking about plumage and Chanel’s Haute Couture Show gave me ideas on how to create fantastic dresses aceented with feathers.

Chanel showed floaty, feathery, uber feminine dresses in a very monochromatic palette of black and white. I decided it was time to use up the feathers I had from the fascinator project int he summer.

I think the dolls look elegant in their feathery gowns. What inspires you to create?


Back Story

I started modacarta as part of the course work at the University of Toronto. I am pursuing a certificate in Digital Marketing Strategy. I knew I wanted to blog about fashion but the challenge was how to differentiate my blog from the thousands of other fashion blogs. Inspiration came to me in the usual place, the subway. IMG_0579 IMG_1078I love fashion and I love working with paper. I decided to focus on fashion design and trends and then produce them in paper for a doll to illustrate them. I could then also incorporate my other passion into the blog – photography! Idea done and doll purchased!

Getting started was bumpy with some amateur-hour photo shoots but I got my groove on and gained some followers. At my day job, we partnered with our client for a major presentation to senior leaders about our processes. I took on the task of designing and producing the presentation (a ton of work!) and it was greatly appreciated and a huge success. My client showed this appreciation and admiration for my emerging blog by gifting me with 2 more dolls.

Part of the learning process for me was establishing the editorial calendar for posts and then throwing it out the window when something new was trending. There would be times, and there still are, where I have no ideas for future posts and then, like magic, something comes up!! Seasonal trends make up the bulk of the content as well as industry profiles. I enjoy interviewing people or researching a designer or photographer’s work.

IMG_0698When I interviewed Roxana from Beerox Brand, I showed her my blog and some of the doll photos and she told me you’re a designer! That was a huge compliment for me especially coming from a designer. I suppose it is true to a certain extent. The paper clothes have to be designed in order to be produced and shot for the blog. It is sometimes challenging to fit them to the doll. My design inspo comes from research on the trend/topic, or sometimes the patterns of the paper will dictate the design.

Traveling with the doll has been fun. I have been to New York and also outlet shopping in Michigan with the dolls. It adds a lot of fun to the blog and also makes great instagram posts.

I hope you enjoyed this backstage view into modacarta and I always want to hear from you so please send a comment.