The colourful zig zag pattern has represented the house of Missoni since it was started by Ottavio and Rosita Missoni in 1953. They first sold their iconic knitwear in America at Neiman Marcus. Italy has always been known for knitwear and innovation in clothing manufacturing and the Missoni brand is a testament to that.
Season after season Missoni delivers colourful knitwear and accessories that add flare to your wardrobe. They also have a Home line with pillows, throws and towels all with iconic zig zag pattern. Missoni did a collab with Target a few years ago and on launch day the Target site crashed because of the demand for this brand! Here is an ad from that collab featuring Margherita Maccapani Missoni modelling some of the pieces from that famous collection.
For SS2016, Missoni featured tons of stripes in multi-colours or black & white like these outfits below. I love the use pattern and solids – it makes black & white so interesting.
Looking at Fall 2016, colourful sweaters and over-sized blanket scarves were featured.
I have several Missoni scarves and I love the pattern and colours. I also have this adorable bear from Christmas 2013 when Missoni partnered with Holt Renfrew to raise money for African relief efforts. I spent an hour looking at every bear until I found one with the cutest face and placement of the pattern that I liked.
Check out my post on scarf tying. The video uses Missoni scarves to demonstrate the techniques.